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Barbie, the iconic doll created by Mattel, has become a cultural phenomenon since its introduction in 1959. With her fashionable outfits, diverse careers, and ever-evolving image, Barbie has captured the hearts of millions worldwide. This beloved toy has not only been a source of entertainment but has also played a significant role in shaping societal perceptions of beauty and empowerment.

Over the years, Barbie has been protected by numerous trademarks, ensuring her unique identity and preventing unauthorized use of her name and likeness. These trademarks have safeguarded Barbie's distinctive features, including her signature blonde hair, blue eyes, and slender figure. Mattel has continuously adapted Barbie to reflect changing times, introducing diverse skin tones, body shapes, and hairstyles to promote inclusivity and representation.

Barbie's influence extends beyond the toy industry, as she has inspired movies, TV shows, and even fashion collaborations. Her enduring popularity has made her a collector's item, with limited edition dolls and accessories sought after by enthusiasts worldwide.

In conclusion, Barbie's trademarked image and enduring appeal have solidified her status as an iconic cultural figure, inspiring generations of children and adults alike.

Trademark Application Search Results for *Barbie*

Showing 1 to 20 of 188 results

TWIN-SET SIMONA BARBIERI by TWINSET S.P.A. (Track this)

Intl: (025) Clothing US: 022; 039 Filing date: 17-Jan-2025 Serial number: 79418244

BARBIE by MATTEL, INC. (Track this)

Intl: (012) Vehicles US: 019; 021; 023; 031; 035; 044 Filing date: 15-Jan-2025 Serial number: 98965718

BARBIELYLASHES by QingDao QiHang GuoJi MaoYi YouXian GongSi (Track this)

Intl: (003) Cosmetics and cleaning preparations US: 001; 004; 006; 050; 051; 052 Filing date: 03-Jan-2025 Serial number: 98935563

BARBIE LIMITLESS POSSIBILITIES by MATTEL, INC. (Track this)

Intl: (028) Toys and sporting goods US: 022; 023; 038; 050 Filing date: 03-Dec-2024 Serial number: 98883564

LADYLOVEAPPAREL WELFARE BARBIE by Bryant, Channel (Track this)

Intl: (025) Clothing US: 022; 039 Filing date: 23-Nov-2024 Serial number: 98869107

AARP BARBIE by TANYA DALY BARNES (Track this)

Intl: (003) Cosmetics and cleaning preparations US: 001; 004; 006; 050; 051; 052 Filing date: 06-Sep-2024 Serial number: 98736603

IRONBARBIE by Changsha Jinbabi Technology Co., Ltd (Track this)

Intl: (009) Electrical and scientific apparatus US: 021; 023; 026; 036; 038 Filing date: 16-Aug-2024 Serial number: 98702076

IRONBARBIE by Changsha Jinbabi Technology Co., Ltd (Track this)

Intl: (007) Machinery US: 013; 019; 021; 023; 024; 031; 034; 035 Filing date: 16-Aug-2024 Serial number: 98702040

BARBIE COLLISTER by Space Barbie LLC (Track this)

Intl: (003) Cosmetics and cleaning preparations US: 001; 004; 006; 050; 051; 052 Filing date: 13-Jun-2024 Serial number: 98599363

BARBIE WANTS BOTH by Now That's TV, LLC (Track this)

Intl: (038) Telecommunications US: 100; 101; 104 Filing date: 05-Jun-2024 Serial number: 98586361

IRONBARBIE by Changsha Jinbabi Technology Co., Ltd. (Track this)

Intl: (008) Hand tools US: 023; 028; 044 Filing date: 30-May-2024 Serial number: 98575829

IRONBARBIE by Changsha Weilafu Network Technology Co., Ltd. (Track this)

Intl: (009) Electrical and scientific apparatus US: 021; 023; 026; 036; 038 Filing date: 29-May-2024 Serial number: 98573318

IRONBARBIE by Changsha Weilafu Network Technology Co., Ltd. (Track this)

Intl: (007) Machinery US: 013; 019; 021; 023; 024; 031; 034; 035 Filing date: 29-May-2024 Serial number: 98573296

BARBIE by MATTEL, INC. (Track this)

Intl: (005) Pharmaceuticals US: 005; 006; 018; 044; 046; 051; 052 Filing date: 21-May-2024 Serial number: 98561111

BARBIE by MATTEL, INC. (Track this)

Intl: (032) Light beverages US: 045; 046; 048 Filing date: 21-May-2024 Serial number: 98561106

BARBIE BASICS by MATTEL, INC. (Track this)

Intl: (028) Toys and sporting goods US: 022; 023; 038; 050 Filing date: 03-May-2024 Serial number: 98533097

BARBIE CLUB 59 by MATTEL, INC. (Track this)

Intl: (028) Toys and sporting goods US: 022; 023; 038; 050 Filing date: 25-Mar-2024 Serial number: 98466805

BARBIE CLUB 59 by MATTEL, INC. (Track this)

Intl: (035) Advertising and business US: 100; 101; 102 Filing date: 25-Mar-2024 Serial number: 98466809

BARBIE by MATTEL, INC. (Track this)

Intl: (003) Cosmetics and cleaning preparations US: 001; 004; 006; 050; 051; 052 Filing date: 19-Mar-2024 Serial number: 98456203

BARBIE by MATTEL, INC. (Track this)

Intl: (003) Cosmetics and cleaning preparations US: 001; 004; 006; 050; 051; 052 Filing date: 19-Mar-2024 Serial number: 98456207

Barbie: The Power of Trademarks and Branding In the world of dolls, one name stands out above the rest: Barbie. Since her introduction in 1959, Barbie has become an iconic figure, captivating the hearts and imaginations of millions of children worldwide. But what is it that sets Barbie apart from other dolls? The answer lies in the power of trademarks and branding. Barbie, created by Ruth Handler and named after her daughter Barbara, quickly became a sensation in the toy industry. With her fashionable outfits, diverse career choices, and ever-evolving image, Barbie became more than just a doll; she became a cultural phenomenon. However, Barbie's success was not solely due to her physical appearance or playability. It was the strategic use of trademarks and branding that propelled Barbie to the top of the doll market. Trademarks play a crucial role in establishing a brand's identity and protecting its uniqueness. Barbie's trademarked name and logo instantly distinguish her from other dolls on the market. The Barbie name has become synonymous with fashion, beauty, and empowerment. It evokes a sense of nostalgia and familiarity, making Barbie a household name for generations. Furthermore, trademarks ensure that consumers can trust the quality and authenticity of a product. When parents see the Barbie logo on a doll, they know they are getting a genuine product that meets the high standards associated with the brand. This trust and recognition are invaluable in a competitive market where countless imitations and knock-offs abound. Barbie's success also stems from the power of branding. Branding goes beyond a logo or a name; it encompasses the emotions, values, and experiences associated with a product. Barbie's brand identity revolves around the concept of limitless possibilities. She encourages girls to dream big, pursue their passions, and break down societal barriers. This message resonates with consumers and has helped Barbie maintain her popularity for over six decades. To fully understand the importance of trademarks and branding in the doll industry, it is essential to examine Barbie's competition. While Barbie remains the undisputed queen of dolls, several brands have emerged as formidable rivals. These include: 1. Bratz: Introduced in 2001, Bratz dolls gained popularity for their edgy fashion sense and diverse characters. Although they faced legal battles with Barbie's parent company, Mattel, Bratz managed to carve out a significant market share. 2. American Girl: Known for their historical dolls and accompanying books, American Girl offers a unique storytelling experience. With a focus on education and empowerment, American Girl has become a beloved brand among young girls. 3. Monster High: This Mattel-owned brand features dolls inspired by classic monsters and horror themes. With their distinctive style and rebellious attitude, Monster High dolls have attracted a dedicated fan base. 4. LOL Surprise!: These collectible dolls, wrapped in layers of surprises, have taken the toy industry by storm. With their unboxing experience and trendy accessories, LOL Surprise! has become a sensation among young girls. 5. Disney Princess: While not solely focused on dolls, Disney Princess characters have a significant presence in the doll market. With their enchanting stories and beloved characters, Disney Princess dolls continue to captivate young imaginations. These competing brands highlight the importance of trademarks and branding in the doll industry. Each brand has its unique identity and target audience, but they all strive to create a lasting impression in the minds of consumers. In conclusion, Barbie's success as the world's most iconic doll can be attributed to the power of trademarks and branding. Through strategic trademarking, Barbie has established herself as a trusted and recognizable brand. Her branding efforts have created a strong emotional connection with consumers, making Barbie more than just a toy. As the doll industry continues to evolve, trademarks and branding will remain essential tools for companies to differentiate themselves and capture the hearts of children worldwide.
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